Board Thread:Ninjago Wiki News/@comment-32865346-20170815161955/@comment-26425232-20180202201759

They are, actually. The point is to draw in new, younger fans so they'll buy more sets and get Lego more money. But they're trying to keep it so older fans enjoy it too. Compared to what happened with Friends in both 2016 and now 2018, I'd say they're doing a pretty good job of it with Ninjago.